How important is great content?

It all begins with an idea…

Bringing that idea to life is part of why we love this job so much. So how important is great content? We think it’s priceless - of course said with an element of bias! But, eye catching photography that can be used in numerous different ways across all platforms from websites to instagram to brochures and press articles could be hugely beneficial to your brand.

A good photographer will create content for you that can be used for prolonged periods of time. Thinking ahead in how imagery can be used and re-used including it being formatted to suit a multitude of platforms from Social media - Web design - Print.

Not everyone has an endless marketing budget to do shoot after shoot, so it’s important to choose someone who you feel connected to and one that understands your brand identity. If you have a social media strategy in place go through this with the photographer so they are clear on what imagery you want to best reflect your brand. If you don’t have a social media strategy in place, it’s highly recommended to do this before creating lots of new content to ensure you get value for money on your annual marketing spend - as luck would have it, RedTeal could work with you to develop a full content strategy ;) Learn more

Good imagery can really help a client to choose you, in a world where we are swamped with constant visuals, be clear and confident with the story you want to tell.